#happypostanykindofmuseumstuffday!

So, over on Twitter, apparently it’s #NationalHandbagDay. Which calls for a celebration, thinks Europeana Fashion.

@EurFashion tweet 1:00 PM - 10 Oct 2014

@EurFashion tweet 1:00 PM – 10 Oct 2014

Me, I’m not so sure. OK, so it’s an excuse to feed something into the Twitter stream, like #FossilFriday (also today, as every Friday), the recent #MuseumCats day a.k.a. #MewseumMonday, and other initiatives of that ilk. But come on. It’s also more than a bit silly, isn’t it, jumping on a hashtag like #NationalHandbagDay? (Which nation, btw? Says who? But no, that would be pendantic to ask for such clarifications from ‘a best practice network co-funded under the CIP ICT-PSP program* and composed of 22 partners from 12 European countries, which represent the leading European institutions and collections in the fashion domain’ (http://blog.europeanafashion.eu/about/ * the CIP ICT-PSP program is run by the EU commission)).

Feeding into the Twitter stream of course garners attention for the network, makes it visible in the public eye. In the blink of an eye, at least, before the stream moves on. But the risk is that with such a feeble excuse for sharing an image of this bag, on this day, the lasting image is negligible, or could even be undermining the institution’s ethos and mission.

At least that’s the impression I’m left with. Blinded as I am by seething annoyance, I struggle to see how this promotes an understanding of the significance of fashion heritage.

But OK, I’ll try to snap out of it, give it a go. Say it loud: Happy National Handbag day!

There. Better now?

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