Fashion is…

‘Mode er mange ting, mest af alt når folk tør!’ (Fashion is many things, most of all when people dare!) Quote Ditte Andersen, in H&M’s current Trendscout competition on Facebook.

The prize is a ticket to the Roskilde music festival, where the lucky winners will be assigned to document festival trends and eye-catching styles, (brilliant bit of social media marketing cum trend research there, H&M!), and the contestors are now presenting themselves, their style and their thoughts on fashion on the FB event page in the hope to get picked for a spot in the Reboot Camp.

With statements like the one above, this makes for a very fine source of inspiration on how people view fashion, so here’s a couple more:

I guess these are some of the thoughts that I would like to hear from my informants; in fact, people like these could be my informants, people who will define themselves as having a passion for fashion (even if in this case the real driving force may be the hope of a cheap festival) What is interesting to me is that this take on fashion is very different from the museums’ understanding, where the thinking behind the former focus on the curation of costume or dress still seems to dominate even if the focus is now on fashion, i.e. it is centered around artifacts, artistry & artisanship and not on cultures of use.


I guess I need to qualify that a bit, but feel that it makes more sense to do that in yet another post.

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